Bridging the Gap
A flagship outreach film translating culture into community ownership.
(Client)
CLTRE
(Year)
2025
(Focus)
CLTRE as a framework
Radical
Reclamation
The Challenge
CLTRE runs a powerful, multi-program model designed to combat displacement through culture-based community ownership. The work was real, but hard to explain fast, especially to national funders.
The challenge was to distill complexity into a single narrative that could do three things at once:
Make the model emotionally legible
Reduce perceived risk for funders (Does it work outside Sacramento?)
Prompt action (invest, partner, replicate)
In short: their depth risked being lost in the scroll.
The Approach
This project reflects my quiet rebellion philosophy: protect a story’s soul through disciplined strategy.
Strategic Foundation
We started with clarity before production. Through discovery, we aligned on:
the primary audience: national funders and partners
the decision goal: investment and replication
the core thesis: culture is adaptable infrastructure, not decoration
Narrative Blueprint
Using hours of interview transcripts, I architected a precise beat-by-beat blueprint so the film could function as a persuasive argument, not just an inspiring profile. Key moments were intentionally placed to answer the funder question beneath the surface:
Is this scalable?
That blueprint shaped everything: whose voices carried which ideas, where emotion peaked, and where CLTRE’s proof points landed.
Collaborative Refinement
I guided a structured review process to keep stakeholders aligned, protect the story’s integrity, and ensure every creative choice served the strategy.
Deliverables
5-minute flagship film: Bridging the Gap
3 social cutdowns designed for different attention modes:
Strategic Hook (for funders and first-touch outreach)
Community Chorus (for credibility and third-party validation)
Emotional Heart (for human stakes and resonance)
Blueprint-led edit brief (sequencing intent + narrative spine + visual direction)
Asset activation plan (landing page guidance + outreach framing + screening use)
Launch + Early Signals
Bridging the Gap launched last week and is now positioned as CLTRE’s anchor narrative asset for national outreach.
Now in use: CLTRE can deploy the film as a first-touch story across website, outreach, and presentations, helping funders and partners understand the model quickly and clearly.
Selected for exhibition: The film was officially selected for Prism Art Space’s first exhibition of 2026, themed Communal & Civic Ties, recognizing its civic relevance and strength as a social-practice piece.
Activation-ready rollout: Cutdowns and an activation plan were delivered alongside the film so the launch wasn’t a single moment, but a sustained campaign.
What we’re measuring next (30–90 days)
Because the project is early post-launch, outcomes will be tracked and updated as data comes in:
Funder/partner response rate (replies, meetings booked, follow-up requests)
Program interest (inbound inquiries and sign-ups tied to the campaign)
Community engagement (shares, comments, screening/event attendance)
Conversion path (landing page traffic → actions taken)
If you need this
If your organization’s work is powerful but hard to explain, I build funder-ready films that translate complexity into clarity, emotion, and action without flattening the people at the center.
Bridging the Gap
A flagship outreach film translating culture into community ownership.
(Client)
CLTRE
(Year)
2025
(Focus)
CLTRE as a framework
Radical
Reclamation
The Challenge
CLTRE runs a powerful, multi-program model designed to combat displacement through culture-based community ownership. The work was real, but hard to explain fast, especially to national funders.
The challenge was to distill complexity into a single narrative that could do three things at once:
Make the model emotionally legible
Reduce perceived risk for funders (Does it work outside Sacramento?)
Prompt action (invest, partner, replicate)
In short: their depth risked being lost in the scroll.
The Approach
This project reflects my quiet rebellion philosophy: protect a story’s soul through disciplined strategy.
Strategic Foundation
We started with clarity before production. Through discovery, we aligned on:
the primary audience: national funders and partners
the decision goal: investment and replication
the core thesis: culture is adaptable infrastructure, not decoration
Narrative Blueprint
Using hours of interview transcripts, I architected a precise beat-by-beat blueprint so the film could function as a persuasive argument, not just an inspiring profile. Key moments were intentionally placed to answer the funder question beneath the surface:
Is this scalable?
That blueprint shaped everything: whose voices carried which ideas, where emotion peaked, and where CLTRE’s proof points landed.
Collaborative Refinement
I guided a structured review process to keep stakeholders aligned, protect the story’s integrity, and ensure every creative choice served the strategy.
Deliverables
5-minute flagship film: Bridging the Gap
3 social cutdowns designed for different attention modes:
Strategic Hook (for funders and first-touch outreach)
Community Chorus (for credibility and third-party validation)
Emotional Heart (for human stakes and resonance)
Blueprint-led edit brief (sequencing intent + narrative spine + visual direction)
Asset activation plan (landing page guidance + outreach framing + screening use)
Launch + Early Signals
Bridging the Gap launched last week and is now positioned as CLTRE’s anchor narrative asset for national outreach.
Now in use: CLTRE can deploy the film as a first-touch story across website, outreach, and presentations, helping funders and partners understand the model quickly and clearly.
Selected for exhibition: The film was officially selected for Prism Art Space’s first exhibition of 2026, themed Communal & Civic Ties, recognizing its civic relevance and strength as a social-practice piece.
Activation-ready rollout: Cutdowns and an activation plan were delivered alongside the film so the launch wasn’t a single moment, but a sustained campaign.
What we’re measuring next (30–90 days)
Because the project is early post-launch, outcomes will be tracked and updated as data comes in:
Funder/partner response rate (replies, meetings booked, follow-up requests)
Program interest (inbound inquiries and sign-ups tied to the campaign)
Community engagement (shares, comments, screening/event attendance)
Conversion path (landing page traffic → actions taken)
If you need this
If your organization’s work is powerful but hard to explain, I build funder-ready films that translate complexity into clarity, emotion, and action without flattening the people at the center.
Bridging the Gap
A flagship outreach film translating culture into community ownership.
(Client)
CLTRE
(Year)
2025
(Focus)
CLTRE as a framework
Radical
Reclamation
The Challenge
CLTRE runs a powerful, multi-program model designed to combat displacement through culture-based community ownership. The work was real, but hard to explain fast, especially to national funders.
The challenge was to distill complexity into a single narrative that could do three things at once:
Make the model emotionally legible
Reduce perceived risk for funders (Does it work outside Sacramento?)
Prompt action (invest, partner, replicate)
In short: their depth risked being lost in the scroll.
The Approach
This project reflects my quiet rebellion philosophy: protect a story’s soul through disciplined strategy.
Strategic Foundation
We started with clarity before production. Through discovery, we aligned on:
the primary audience: national funders and partners
the decision goal: investment and replication
the core thesis: culture is adaptable infrastructure, not decoration
Narrative Blueprint
Using hours of interview transcripts, I architected a precise beat-by-beat blueprint so the film could function as a persuasive argument, not just an inspiring profile. Key moments were intentionally placed to answer the funder question beneath the surface:
Is this scalable?
That blueprint shaped everything: whose voices carried which ideas, where emotion peaked, and where CLTRE’s proof points landed.
Collaborative Refinement
I guided a structured review process to keep stakeholders aligned, protect the story’s integrity, and ensure every creative choice served the strategy.
Deliverables
5-minute flagship film: Bridging the Gap
3 social cutdowns designed for different attention modes:
Strategic Hook (for funders and first-touch outreach)
Community Chorus (for credibility and third-party validation)
Emotional Heart (for human stakes and resonance)
Blueprint-led edit brief (sequencing intent + narrative spine + visual direction)
Asset activation plan (landing page guidance + outreach framing + screening use)
Launch + Early Signals
Bridging the Gap launched last week and is now positioned as CLTRE’s anchor narrative asset for national outreach.
Now in use: CLTRE can deploy the film as a first-touch story across website, outreach, and presentations, helping funders and partners understand the model quickly and clearly.
Selected for exhibition: The film was officially selected for Prism Art Space’s first exhibition of 2026, themed Communal & Civic Ties, recognizing its civic relevance and strength as a social-practice piece.
Activation-ready rollout: Cutdowns and an activation plan were delivered alongside the film so the launch wasn’t a single moment, but a sustained campaign.
What we’re measuring next (30–90 days)
Because the project is early post-launch, outcomes will be tracked and updated as data comes in:
Funder/partner response rate (replies, meetings booked, follow-up requests)
Program interest (inbound inquiries and sign-ups tied to the campaign)
Community engagement (shares, comments, screening/event attendance)
Conversion path (landing page traffic → actions taken)
If you need this
If your organization’s work is powerful but hard to explain, I build funder-ready films that translate complexity into clarity, emotion, and action without flattening the people at the center.